In the news: Mercedes-Benz Car Group has announced recently that it has sold 82,000 units of vehicles worldwide comprising of Maybach, Mercedes-Benz and SMART brand passenger vehicles. The said sale is solely for the month of February 2007 however the automaker said that it is lower compared to the 83,800 units it has sold in the same month for 2006.

The first two months of the year, Mercedes-Benz was able to record a sale of 156,500 units of vehicles of which 78,000 are passenger vehicles sold worldwide resulting to an increase of three percent compared to the same month last year wherein the carmaker has sold only 76,100 units. Likewise, the number of vehicles delivered to customers for the first two months of this year has provided the carmaker with an eight percent increase totaling to 151,500 units comparing that to the same period last year with only 140,600 units.

The Mercedes-Benz C-Class sedan is enjoying a favorable reception in the market to think that it’s only a few weeks old. The C-Class have always showed great potentials even before its official launching in the market, around 55,000 advance orders have been placed for the new model in Western Europe alone. The sale of the Mercedes C-Class was particularly strong in February with 1,900 units an approximately twenty-six percent increase compared to the result posted in the same month in 2006. (more…)

In the news: Mercedes-Benz— the German brand of automobiles, trucks, buses, coaches and auto parts such as the Mercedes brake dust shields — is starting a comprehensive integrated marketing campaign to promote the new Mercedes-Benz C-Class which will be made available in the market on March 31, 2007. The whole marketing campaign will use the slogan “C-for Yourself” which will be communicated through several channels to support the sales launch of the highest volume model series of Mercedes-Benz.

The main objective of the campaign is not only to promote but more of convince customers around the world of the various advantages that can be derived out from the versatile product concept behind the new Mercedes-Benz C-Class sedan which includes outstanding comfort, agility and safety and its two-distinct front-end designs.

Dr. Olaf Gottgens, Vice President Brand Communications Mercedes-Benz Passenger Cars, said, “Our objective for this campaign is to motivate customers to experience for themselves the superior driving culture offered by the new Mercedes-Benz C-Class. All communication measures for the C-Class are therefore geared toward direct contact with our customers and potential buyers. Along with our tried advertising methods, we will also be focusing strongly on various forms of direct communication for the C-Class, to be implemented at exclusive driving events. These measures will be accompanied by a C-Class Mobile marketing Special, a presentation within Second Life and Interactive films on the internet — innovative platforms that will enable us to reach existing and potential customers of our brand in a targeted manner.” (more…)